Netflix geeft 60 miljoen dollar uit om Oscar voor beste film te winnen, verliest nog steeds.
26 February 2019
12:06
”But the night’s biggest shocker may have been the sixties-set drama Green Book taking the Best Picture trophy over Netflix’s black-and-white family-saga Roma. Not only had Roma nabbed statues in the Cinematography, Director, and Foreign Language Film categories earlier in the night, it had widely been considered the front-runner for weeks. That confidence was aided in no small part by the streaming giant itself, which had mounted a lavish multi-million-dollar marketing campaign to sway voters.
On Monday, it became clear just how lavish that effort had been. While previous reports had pegged Netflix’s Roma spending at around $25 million, a new Vulture story claimed the company might actually have shelled out as much as $60 million in its campaign. That’s about four times the cost of Roma‘s production budget, and a remarkably high figure for an awards campaign: In 1998 and 1999, Miramax’s Harvey Weinstein was rumored to have spent as much as $15 million to bring Shakespeare in Love a Best Picture award, a sum that was considered outrageous at the times.”
”One anonymous Academy member told the publication that some of his or her peers had refused to put Roma too high on the awards’ preferential-vote ballot. The reason? They didn’t want a win for Netflix, a company that’s forced the industry to re-think how movies are distributed and marketed.”
