Fair Betting Sites conducted a survey of 2,010 UK adults on their thoughts and actions as Elon Musk completed his takeover of social media giant Twitter.
Highlights from the survey:
34% of Brits say they will stop using the app post-takeover, equating to 6.5 million users leaving the platform within the next year.
41% of 25-34 year olds say they will stop using the popular social media app now Elon Musk has become owner and CEO, replacing previous institutional investors.
34% of Brits say they will also stop using the app post-takeover, equating to 6.5 million users leaving the platform within the next year.
36% of males compared to 30% of females say they are likely to cut ties with the app.
33% of Gen Z (16-24 year olds) surveyed also affirmed their intention to stop using Twitter.
85% of Brits say they won’t pay the £6.99 monthly subscription fee for Twitter Blue which includes account verification, the ability to edit tweets and upload videos in 1080p HD.
89% of 45-54 year olds have also said they will not pay the monthly charge to use Twitter Blue.
43% of Brits surveyed said they will stop using the app if there is increased censorship, such as Twitter’s suspension of far-right Brazilian politicians.
48% of 16-34 year olds say they will also stop using Twitter if increased censorship is introduced.
49% of Brits say they are very unlikely to download Vine if Elon Musk reintroduced the social media app, following its discontinuation in 2017. 50% of Gen Z say they would download Vine if the app was introduced, compared to 26% of men saying they are likely to download versus 12% of women.
29% of Gen Z (16-24 year olds) say they have at least five social media apps on their phones, with the likes of Instagram, Twitter, Snapchat, Facebook, TikTok and Reddit available to download.
Liam Solomon, data analyst at Fair Betting Sites, commented on poll data:
“The wave of people quitting Twitter was largely due to Elon Musk’s takeover and how divisive he is as a CEO. Musk has told staff they must commit to a new ‘hardcore’ Twitter or he will fire them and has already dismissed multiple employees who questioned his strategy on the app. Negativity surrounding the social media tool has hit breaking point for key demographics.”
