IKEA: ‘We beëindigen na 70 jaar respectvol de succesvolle carrière van de IKEA catalogus’
7 December 2020
15:29
The IKEA Catalogue has a phenomenal 70-year legacy. Over the years it has become an iconic and beloved publication, and it has been an important success factor for IKEA to reach and inspire the many people across the world with home furnishing solutions and products. But times are changing. IKEA has become more digital and accessible while embracing new ways to connect with more people. Customer behavior and media consumption have changed, and fewer people read the IKEA Catalogue today than in years past. Inter IKEA Systems B.V., the worldwide IKEA franchisor, has therefore taken the emotional but rational decision to respectfully end the successful career of the IKEA Catalogue – and look to the future with excitement.
